New for 2026: Choose How You Become AI Certified
You can now choose to study online, in the classroom, or through a structured in-person cohort at Dynamic Space, Sandyford, Dublin.
Founder's Desk
A Human in the Loop, Not a Cog in the Machine
AI is not simply a system to be installed. It is a capability that operates at the level of thinking — drafting, analysing, interpreting, deciding. Those elements do not reside in the system. They reside in people.
Ireland can’t regulate AI while living off big tech’s taxes
Ireland's reliance on Big Tech has quietly transformed not only its economy but also its regulator's remit and independence.
The crowd of one: How algorithms trapped you, and why AI raises the stakes
Algorithms used to shape our experience. AI now participates in it. AI doesn’t just personalise content—it develops a personality in return. It mirrors us, flatters us, anticipates us. This is the shift we aren’t talking about loudly enough.
Bring on the bursting of the AI bubble! History doesn’t repeat itself, but it rhymes
To understand where AI is heading, it helps to revisit both the dot-com and digital marketing revolutions of 2000, and 2008!
Technological revolution meets stabilising force - education.
Every technological revolution has one stabilising force — education. Tools quickly evolve. Skills take time. But education changes behaviour for good.
Here comes the avalanche of shit!
The sheer volume of AI-generated content is, frankly, overwhelming. Craft, expertise, and domain knowledge matter more than ever!
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