AI is not simply a system to be installed. It is a capability that operates at the level of thinking — drafting, analysing, interpreting, deciding. Those elements do not reside in the system. They reside in people.
Ireland's reliance on Big Tech has quietly transformed not only its economy but also its regulator's remit and independence.
Algorithms used to shape our experience. AI now participates in it. AI doesn’t just personalise content—it develops a personality in return. It mirrors us, flatters us, anticipates us. This is the shift we aren’t talking about loudly enough.
To understand where AI is heading, it helps to revisit both the dot-com and digital marketing revolutions of 2000, and 2008!
Every technological revolution has one stabilising force — education. Tools quickly evolve. Skills take time. But education changes behaviour for good.
The sheer volume of AI-generated content is, frankly, overwhelming. Craft, expertise, and domain knowledge matter more than ever!
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