Our purpose is to give individuals, organisations, educators, and governments a reliable way to stay credible and employable in a market where AI reshapes expectations faster than any previous technology. Every standard we set is built to protect careers, strengthen capability, and support responsible adoption at scale.
Ian Dodson, Founder and CEO
Ian is a long-standing leader in global certification and digital education. He co-founded the Digital Marketing Institute (DMI) in 2008/2009, and as Director of the institute for over a decade spearheaded its development from a niche diploma provider into a globally-recognised certification standard taught in 80+ countries with 300,00 members and 75,000 graduates.
Anthony Quigley, Advisor
Anthony brings more than thirty years’ entrepreneurial leadership in the education and technology sectors. Early in his career he worked at Microsoft, gaining international exposure on Windows 95-era launches and European marketing. He went on to found and scale multiple EdTech ventures including Digital Marketing Institute, Code Institute, Corporate Governance Institute and The institute for Sustainability Studies.
Ken Fitzpatrick, Chairman
Ken has over two decades’ leadership experience in digital businesses and professional education. He served as CEO of the Digital Marketing Institute, leading its expansion as a global digital marketing training and certification body and guiding it through growth investment from Spectrum Equity and later acquisition by BPP Education Group where he now serves as Director of Development. He was Group CEO of SaonGroup.com, where he oversaw international expansion to 800+ staff across 22 businesses and multiple new markets.
